The Impacts of AdTech on Privacy Rights and the Rule of Law
Keywords:Adtech data brokers autonomy privacy
This article argues that the AdTech market has undermined the fundamental right to privacy in the European Union and that current legislative and fundamental rights protections in the EU have been unsuccessful in restraining these privacy harms. The article further argues that these privacy consequences have imported additional reductions in individual autonomy and have the capacity to harm the Rule of Law.
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Copyright (c) 2020 Róisín Áine Costello
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